Roar North began as a small business in Alnwick, Northumberland, built on a passion for high-quality activewear at affordable prices.

Our journey started in 2019 when Ami, a dedicated fitness enthusiast, set out to create premium activewear designed for performance. Since then, Roar North has gone from strength to
strength.

In September 2023, as life took Ami in a new direction, Gemma—once a loyal customer in search of quality activewear—took over the business, ensuring its continued success.

Now, as Gemma shifts her focus to running Chatton Fishery, I’m excited to introduce myself as the new owner of Roar North. I’m Samantha, another former customer who was drawn to the brand’s amazing products. When the opportunity arose to take the reins, I knew I had to be part of its journey.

Welcome to Roar North—where functional fitness wear meets style, and your strength roars as brightly as you do.